Kanalen overzicht (algemeen)

Channels

At Pietercil, we are well aware that consumers shop in different stores for different reasons. That's why we make brands grow across a wide spectrum of channels. We not only have a strong retail presence, we are also at home in numerous other shop types.

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    Foodretail

    Food retail

    Pietercil has been active in the food retail market for over 70 years – and very successfully. Our knowledge of the sector is unparalleled, and we have a very strong reputation when it comes to brand development.
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    Drugstore

    Drugstores

    Consumers are leading increasingly healthy lives and it is essential to understand their needs, preferences and shopping habits in this environment. Pietercil is fully familiar with the drugstore channels through which you reach your consumers. Furthermore, our dedicated teams also regularly visit various types of drugstore in Belgium and the Netherlands.
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    E-commerce

    E-commerce

    The e-commerce market in the Benelux continues to rocket year after year. Nobody has any doubt that this positive trend will continue for a long time. At Pietercil, we believe that an omni-channel approach is the most efficient to make brands successful.
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    DIY & Garden

    DIY & Garden

    Pietercil has a strong relationship with DIY customers and the Garden segment, both on a central and local level. We pay the necessary personal attention to every partner, as well as the local needs, with active prospection visits, and always take great care of the partnership. In doing so, we adapt the planograms for every customer, in order to optimise the turnover per square metre.
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    Foodservice

    Food service

    The dedicated food service team at Pietercil has the required channel knowledge and works with both wholesalers and the end customer. In doing so, we act as a lever throughout the chain, both in terms of distribution and turnover, and we achieve a win-win situation for all parties. Pietercil thinks in terms of solutions and inspires the food professionals in their specific channel.
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    Hard discount

    Hard discount

    Between 2000 and 2015, hard discounters gained considerable market share in most Western countries. Pietercil helps brands wishing to penetrate the local hard discount. Thanks to Beliès, which joins Pietercil Brokerage as part of the Pietercil Group and supplies a good deal of European countries, we can demonstrate considerable hard-discount experience.

Entrust your brand to us

Find out what the Pietercil approach can do for you.