Pietercil Group is a family business with a long history in fast-moving consumer goods (FMCG) and robust business practices.
Pietercil Group
Pietercil Group is a leading European distributor in FMCG, specialising in fresh Mediterranean products. The group, active in both the Benelux and France, generates an annual turnover of over €350 million.
As a family-owned company, we aim to grow into the leading full‑service FMCG broker and the European leader in Mediterranean fresh products.
Michel De BrauwerExecutive Chairman of the Board
Our history
2025
Beliès formalizes the completion of its acquisition of King Cuisine (Tilburg).
2025
Pietercil Group evolves into a holding structure with maximum autonomy for its business pillars: Beliès led by CEO Jan De Brauwer, and Brokerage, led by CEO Stéphanie Teetaert.
2022
Pietercil celebrates its 75th anniversary!
2021
Renovation of the offices in Ternat
2017
Pietercil Barends is moving its operations from Zoetermeer to new offices in Rotterdam.
2017
Michel De Brauwer becomes Executive Chairman of the Board of Directors, and Katrien Bousson is appointed as CEO
2016
We acquire Luxembourg firm Agences Commerciales Betty Lorang, changing our name to Pietercil Lorang in the Grand Duchy of Luxembourg
2013
We acquire Ça-va-seul from the Reckitt Benckiser group. This iconic Belgian brand, established in 1889, has a rich history, offering an extensive range of shoecare products
2012
We open our new Beliès production facility in Tessenderlo
2010 - 2000
2004: We take our first steps into Mediterranean specialities with the acquisition of the Epifine brand, which offers an extensive range of olives, antipasti, pastas and herbs.
2005: We establish Beliès, a manufacturer of fresh Mediterranean products (olives, tapenades, etc.) for our own Pietercil brands (Epifine, Aperifine, Granoliva), as well as for private label.
2007: We acquire Weetabix France
2000 - 1990
In the 1990s, Pietercil established a foothold in France, and acquisitions followed in Belgium as well.
1992: Pietercil enters the French market with the establishment of Pietercil France.
1994: We acquire Delby’s & Quality Food Products Benelux in Belgium.
1997: We acquire Interco S.A. in France, becoming Pietercil Interco SA.
1990 - 1980
After selling the dairy wholesale business, Pietercil shifted its focus to brokerage activities. Several merges and acquisitions follow:
1980: We merge with Hobelco.
1984: With our acquisition of Resta, we go on to form new food broker entity Pietercil Resta.
1985: Through our acquisitions of Barends and Unicura, we expand our activities across into the Netherlands.
1947
Our story starts here, with the establishment of dairy wholesaler Pietercil on Brussels’ Place Saint-Géry
How Pietercil Group stimulates growth for your brand
A trusted partner since 1947
A local presence with an in-depth knowledge of local consumers, channels and client bases
Category focus and expertise
Implementation and follow-up of plans, right up to the point-of-sale level, providing our own field sales organisation for each country
Flexible supply chain solutions for ambient, chilled and non-food products
Regular follow-up, along with clear communication and transparency
Pietercil – Trusted by over 90 brands
A reach of close to 100 million consumers across four countries, all coordinated through a single point of contact, with a dedicated team for each country.
How Pietercil Group stimulates growth for your brand
