Services

Our services

Pietercil has been a full-service distributor for over 60 years and has a proven track record.

We offer a very wide range of services to make your brand a local success.

Our mission?  To maximise the extent to which your brand becomes locally embedded, not least thanks to our local knowledge and expertise combined with a dedicated professional approach.

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    Consumer & Shopper Marketing

    Consumer & Shopper Marketing

    Our local marketeers adapt the global marketing brand strategy to the local markets. Our experienced marketeers take brands to the local consumer with the right campaigns, promotions and smart in-store activities. We take care of local “excellence in execution” for the local market plans.
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    Key account management

    Key Account Management & Field Management

    The Pietercil sales team operates locally in no less than 4 countries and therefore benefits from excellent market knowledge. Our Sales force keeps in close contact with all large distribution channels. They present the appropriate local plans to suit the needs of the brands and the target audience.
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    Category management

    Category Management

    Pietercil often represents various brands within the same category. This gives us the specific advantage of going to the retailers with a full approach. We extract examples of best practice and learnings from our extensive experience and use these for the common good. In doing so, Pietercil provides relevant offers and services for the brands, retailers and consumers.
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    Supply chain

    Supply Chain

    We maintain a partnership with pallet pooling experts and with specialists in the conditioned logistics of food products. When it comes to our logistics activities, we make use of local logistics providers/specialists with whom we have been working closely for many years. This is managed as part of the shared services that are combined in Belgium.
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    Data management

    Data Management

    Pietercil is a partner that manages all information related to customers, trading terms, products, price setting and discounts. Let your data be our concern.
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    shared services

    Shared Services

    Our Shared Services have been developed with cost efficiency in mind. Our different departments work closely together in order to provide an optimised service at all times, both for brands and for retailers.

Pietercil Group enjoys the confidence of over 90 brands

We are at the service of large and smaller ambitious brands, both in food and non-food. We have plenty of specialists in-house to give all partners the attention they deserve.

Logo Bulldog
Logo Donttellmum
Logo Hawaiian Tropic
Logo Artisan grain
Logo Lavazza
Logo Ca-va Seul
Logo Wilkinson
Logo Weetabix
Logo Quies
Logo Del-Monte
Logo Haagen-dazs
Logo Hak
Logo Energizer
Logo Yoplait
Logo Uncle Bens
Logo Sorefix
Logo Sacla
Logo Pick up
Logo Pepperidge Farm
Logo Mycosan
Logo Geeta's
Logo Finn Crisp
Logo Filippo Berio
Logo Eat Real
Logo Cool Bear
Logo Buitoni
Logo Atkins
Logo Ace
Logo zip
Logo Cake Angels
Logo Thai Heritage
Logo Suzi Wan
Logo Sicilia
Logo Sharwoods
Logo Gallo
Pure Via logo
Logo Old el paso
Logo Lindt
Logo Lea Perrins
Logo Haagen-dazs
Logo Gran Tapas
Logo Gran Oliva
Logo Flodor
Logo Dextro Energy
Logo Conimex
Logo Candarel
Logo blue dragon
Logo Al'fez
Logo Quies
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Logo Yoplait
Logo Energizer
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Logo Gia
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The categories in which we feel at home

  • Breakfast

    We can call ourselves the partner of a wide range of heritage brands, such as Krisprolls Original Swedish Toasts, and also Weetabix, which we distribute in Belgium, the Netherlands, France and Luxembourg.

  • Hot and cold drinks

    Ever since the company's foundation, hot & cold drinks have always been well represented at Pietercil. For many years, Pietercil has been a trusted partner to e.g. Lavazza, as well as more recent brands, such as Cool Bear. It is also our ambition to make brands grow within this very competitive category.

  • Confectionery

    For years, Pietercil has been the trusted business partner of e.g. Lindt, the Swiss premium chocolate brand. We also work for many other strong brands, such as Dextro Energy, Pick Up! from Bahlsen & Pepperidge Farm.

  • Frozen

    We manage the frozen goods segment like no other, thanks to our experience with Häagen-Dazs and Del Monte, which we distribute in retail and OOH. Using brand experience marketing, we also know how to reach the right target audience.

  • Chilled

    Chilled goods required a unique approach. Speed of execution is of the utmost importance. We distribute strong brands such as Yoplait, Gran Oliva & Gran Tapas. Our experienced professionals know the segment like no other.

  • Sauces / spices

    Specialities like rouille, ginger, caesar dressing, salt, mustard and countless others prove that niche brands flourish in our portfolio thanks to our dedicated approach. Our approach is combined with recipes, second placement and promotions.

  • Food of the world

    Pietercil has no less than thirteen different ‘food of the world’ brands in its portfolio, including Asian, Mexican and North-African cuisine. This particularly extensive range of brands from world cuisine forms the basis of our Category Management approach. As a preferred partner, we are able to offer brands a full solution and defend their common interests.

  • Canned food

    With partners like Del Monte and Hak, Pietercil demonstrates that it can handle the responsibilities of real market leaders without a problem. As specialists in this category, we stimulate the growth of brands using promotions and intelligent consumer marketing.

  • Meal ingredients

    This category includes e.g. rice, pasta, antipasti, noodles and oils, along with other ingredients that take meals to a higher level. We use brand management and smart synergies to give our partners an additional boost.

  • Health & diet foods

    For years, Pietercil has led the category with iconic brands in our portfolio, such as Canderel, Pure Via & Atkins. We consistently work the market with a 360° marketing approach.

  • Fresh food

  • Snacks

    Responding to today's food trends, Pietercil is extending its range with new brands, such as Eat Real, with its healthy snacks. In this sector, there is a clear trend towards healthy snacks. Pietercil is taking advantage of this opportunity with brands such as Eat Real.

  • Personal & Health care

    Our personal care portfolio includes not only market leaders like Quies, but also challengers like Wilkinson Sword. We also offer specialist healthcare products, such as Mycosan, SoreFix & Jecovitol. This gives us the opportunity to develop strong partnerships, both in food retail and drugstores.

  • Home Care

    We have already been a trusted partner in a whole range of categories in Home Care for many years.
    Here, our efforts with e.g. Loctite, Ace and the iconic Belgian brand Ça-va-seul are primarily focused on the regular retail channels. Of course, we also focus our full attention on the DIY, online and Garden segments with Energizer, Zip and Duni. This is achieved thanks to our professional team of representatives.

food of the world

Would you like to find out more about our services?