Distribution Channels

Pietercil has been active in the food retail market for over 70 years – and very successfully. Our knowledge of the sector is unparalleled, and we have a very strong reputation when it comes to brand development.

Consumers are leading increasingly healthy lives and it is essential to understand their needs, preferences and shopping habits in this environment. Pietercil is fully familiar with the drugstore channels through which you reach your consumers. Furthermore, our dedicated teams also regularly visit various types of drugstore in Belgium and the Netherlands.

The e-commerce market in the Benelux continues to rocket year after year. Nobody has any doubt that this positive trend will continue for a long time. At Pietercil, we believe that an omni-channel approach is the most efficient to make brands successful.

Pietercil has a strong relationship with DIY customers and the Garden segment, both on a central and local level. We pay the necessary personal attention to every partner, as well as the local needs, with active prospection visits, and always take great care of the partnership. In doing so, we adapt the planograms for every customer, in order to optimise the turnover per square metre.

The dedicated food service team at Pietercil has the required channel knowledge and works with both wholesalers and the end customer. In doing so, we act as a lever throughout the chain, both in terms of distribution and turnover, and we achieve a win-win situation for all parties. Pietercil thinks in terms of solutions and inspires the food professionals in their specific channel.

Between 2000 and 2015, hard discounters gained considerable market share in most Western countries. Pietercil helps brands wishing to penetrate the local hard discount. Thanks to Beliès, which joins Pietercil Brokerage as part of the Pietercil Group and supplies a good deal of European countries, we can demonstrate considerable hard-discount experience.