Consumer & Shopper Marketing

Our local marketeers adapt the global marketing brand strategy to the local markets. Our experienced marketeers take brands to the local consumer with the right campaigns, promotions and smart in-store activities. We take care of local “excellence in execution” for the local market plans.

There is often a perfect global brand marketing strategy. However, sadly this cannot simply be 'copy pasted' to individual markets that wish to use it. Pietercil provides the adapted translation of the international brand marketing strategy and an optimised implementation of this to local markets.

This includes consumer marketing, shopper marketing and a thorough market analysis.

We always develop the local marketing plan in close collaboration with our principals.

Our experienced marketeers take brands to the local retailer with the right campaigns and smart in-store activities. Close collaboration is always key to success. We will enter extensive dialogue to ensure that we get to know your brand as expertly as we know the local markets. In this way, we make sure that your brand comes to life with local retailers, without threatening your global marketing strategy.

• Consumer marketing 

Pietercil fine-tunes international media campaigns to suit the local market. We also develop supporting marketing tools and campaigns (digital or otherwise) that respond to local needs. The reason for our success? Our experts understand the unique habits of the local markets like no other. Furthermore, the brands remain closely involved: we keep them informed of the market situation and current events influencing their business.

• Shopper marketing 

Stores are undergoing a real transformation. They are changing rapidly in their appearance and approach, but their role remains crucial: it is at the ‘point of sales’ that consumers decide whether or not to cross the line. That's why Pietercil does its very best to bring brands to life in the local retail environment. We boost the number of conversions with e.g. promotions, shopper entertainment and in-store demonstrations. We also optimise the product presentation, whether it's with displays or packaging or placement in shelf.