Foodservice EN


Not less than a third of all food expenditure is spent on food service or ‘out of home’. Consumers are becoming increasingly attached to these directly consumable goods, which explains the positive evolution within this channel. Food service requires a separate channel approach, which Pietercil has mastered down to the last detail.

Pietercil supplies known wholesalers, who then take care of professional deliveries to end customers. These end customers range from the horeca sector (e.g. bars, restaurants and catering) to end customers in facilities (such as hospitals, care homes and schools) and speciality businesses (including butchers and deli stores). Wholesalers each have their own way of serving customers, e.g. with a physical cash & carry and/or online orders.

The consolidation and partnerships between various players in Belgium and the Netherlands demand a Benelux approach – a trend that is sure to continue in the coming years. Furthermore, food service has become increasingly professional and specialised in recent years. Finally, the boundaries between retail and food service are becoming more vague, as demonstrated by the presence of Foodmaker in Delhaize or La Place at Jumbo.

The Pietercil approach

Pietercil has a dedicated food service team with plenty of specific channel knowledge. We act as a lever throughout the chain for distribution and turnover, thus creating a win-win situation for all parties concerned. We do this by gathering brands and products into relevant clusters. A specific range and approach focused on the food professional is therefore a must.

To achieve this, we work closely with the biggest wholesalers in the Benelux, more specifically with their purchasing, sales and marketing departments and their culinary advisors. We think in terms of inspiration and solutions, and organise these activities with as much relevance as possible to the market.

Besides this, we maintain close contact with the end customer, in order to highlight our solutions at the end of the chain. This can be done in different ways and at different levels: from personal contact with key account managers and food promoters (e.g. at fairs or workshops) or contact via traditional or digital communication channels – whereby the latter is playing an increasingly important role. Finally, a team of independent chefs help with culinary support and recipe creation.


  • Benelux: Sligro Food Group (ISPC, Java), Bidfood, Makro / Metro, Hanos … and many others
  • Belgium and Luxembourg: Top Food Group (Metro, Oresto, Resto-Frit), Solucious, La Provençale (Luxemburg), Fidegro, De Puydt, Franky Fresh Food, … and many others
  • The Netherlands: Ster, Lekkerland, Horesca, De Kweker, VHC, … and many others

Pietercil Group enjoys the confidence of over 90 brands

We are at the service of large and smaller ambitious brands, both in food and non-food. We have plenty of specialists in-house to give all partners the attention they deserve.
Logo Bulldog
Logo Donttellmum
Logo Hawaiian Tropic
artisan grains
lavazza logo
logo wilkinson
logo weetabix
logo quiès
del monte
haagen dasz
Logo Hak (nieuw)
Energizer Logo
Uncle Bens
Pick up
Peperidge Farm
Fin Crisp
Filippo Berio
Eat Real
Cool Bear
Zip logo
Cake Angels Logo
Thai Heritage logo
Suzi wan logo
Sicilia logo
Sharwoods logo
Riso Gallo logo
Pure Via logo
Old el Paso logo
Lindt logo
Lea & Perrins logo
Häagen-Dazs logo
gran tapas logo
gran oliva logo
flodor logo
dextro energy logo
logo conimex
canderel logo
blue dragon logo
alfez logo
logo gia

Entrust your brand to us

Find out what the Pietercil approach can do for you.